Baroness Susan Greenfield (CBE) is a British scientist, writer, broadcaster and member of the House of Lords.
She has been awarded 30 Honorary Degrees from British and foreign universities and heads a multi-disciplinary research group exploring novel brain mechanisms linked to neurodegenerative diseases such Alzheimer’s and Parkinson’s. She is a Senior Research Fellow at Lincoln College, Oxford and has currently co-founded a biotech company developing a novel approach to neurodegenerative disorders (Neuro-Bio Ltd). Most recently in January 2014, she was included in the Debrett’s 500, “a recognition of the most influential and inspiring 500 people in Britain.”
She has published a neuroscientific theory of consciousness, The Private Life of the Brain and developed a keen interest in the impact of modern technologies on how young people think and feel. This was discussed in her book, ID: The Quest for Identity in the 21st Century.
Her first novel 2121 was published in 2012 and her non fiction work Mind Change which concentrates on the influence of technology and the internet on the development and growth of the brain, was published in August 2014.
Susan delivers frequent talks to big businesses, at schools and at festivals.
In Mind Change, Susan Greenfield discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences. In her view they are creating a new environment, with vast implications, because our minds are physically adapting: being rewired. What could this mean, and how can we harness, rather than be harnessed by, our new technological milieu to create better alternatives and more meaningful lives? Using the very latest research, Mind Change is intended to incite debate as well as yield the way forward. There is no better person to explain the situation in a way we can understand, and to offer new insights on how to improve our mental capacities and well being.
“Greenfield asks key questions…important…should be read by technologists in particular” (Nature)
“Greenfield is not just an engaging communicator but a thoughtful, responsible scientist, and the arguments she makes are well supported and persuasive” (Mail on Sunday)
“Greenfield’s admirable goal to provide an empirical basis for discussion is…an important one” (Financial Times)
“Fascinating…highly accessible…Greenfield is a lucid and thorough communicator” (Independent on Sunday)
“Greenfield has a point, however unfashionable it may be…an interesting polemic and a starting point for further debate” (Frank Dillon Irish Times)
2121: A Tale from the Next Century – Buy it here
In the near future, humanity has experienced a great schism. The larger part is ruled by instinct and pleasure: they are ageless, beautiful yet wholly dependent on technology designed by previous generations to sustain them. Having no social structure or self-consciousness to speak of, to the minority they are simply known as the Others.
But into this unmarked, timeless community walks Fred, the first visitor from a far-off land. His people are the N-Ps, governed by logic, revolted by the mindless, unfettered sollipsism of the Others. In all respects a model N-P, as Fred conducts his studies, he finds himself caught in an awkward relationship with his test subjects.
Fred begins to feel for the childlike members of the Dwelling he observes. Embracing their gaudy, hyperreal life of screens and implants, Fred begins to be changed himself, even as he begins to affect the minds of these Others in ways that may not be to their benefit.
“Challenging, original, readable and personal” Oliver Sacks.
“Susan Greenfield enthrals and intrigues in equal measure. A force of intellect and a force of nature.” John Humphrys.
PUBLISHER: Head of Zeus
PUBLICATION DATE: 1st July 2013