Ed Burstell is the Managing Director of Liberty of London. Ed started his career as a fragrance spritzer at Macy’s, after which came a meteoric rise to the top of the retail and fashion world.
Before taking the top job at Liberty in 2008, since when he’s presided over double-digit year-on-year growth, Ed played a role in transforming the fortunes of two of New York’s most prestigious retailers. He was Senior Vice President at luxury department store Bergdorf Goodman and General Manager of upscale fashion accessories boutique Henri Bendel.
His first book ‘At Liberty: From Rehab to the Front Row‘ will be published in October 2015.
Ed became more widely known for his flamboyant and gregarious personality as the star of Channel 4’s Liberty of London, with the second series airing in late 2014.
A truly inspirational memoir, this is Ed’s story: an affecting, candid and wildly funny tale of one man’s meteoric rise to the top of the retail and fashion world – from heroin addict to MD of Liberty, one of Britain’s most iconic institutions.
Along the way, Ed shares his ups and downs: the riotous hedonism of the 1980s New York and Florida party scene; the devastating impact of the AIDS crisis, during which he lost his best friend; his first job as a spritzer at Macy’s; his role in transforming the fortunes of two of New York’s most prestigious luxury department stores; his battle with drug addiction and depression; his experiences working with, and feting, a multiplicity of high-profile stars; his top tips for surviving in fashion and retail; and finally his coming to London to take the reins at Liberty, a stranger in a strange land.
Including 16 pages of photographs, At Liberty is a window onto a seemingly glamorous world, a world that Ed writes about with a spark, wry, self-deprecating humour and a fantastic sense of pathos. Ed truly is a larger-than-life character, on and off the page.
Published by Michael O’Mara, 1st October 2015